Frequently Asked Questions
Please note all prices shown on this website are for tickets purchased 24 hours in advance online. If you are purchasing for less than 24 hours prices will increase at checkout.
Q. What are the benefits of buying a Merlin's Magical London Pass?
A: You make great savings compared to buying individual tickets to the attractions. Just use our ticket builder to see what you can save. You also save by buying in advance online.
Q. Which attractions are included in the Merlin's Magical London Pass?
A: The Merlin's Magical London Pass allows you to combine unmissable London attractions, including the Coca-Cola London Eye, Madame Tussauds London, London Dungeon, SEA LIFE London, DreamWork Tours: Shrek’s Adventure London, London Eye River Cruise and Big Bus 24 hour tour.
Q. How much can I save with the Merlin's Magical London Pass?
A: The more attractions you see, the more you save. Our biggest saving on individual adult tickets is our Merlin's Magical London Pass – any 5 attractions; choose from the London Eye, Madame Tussauds, London Dungeon, Shrek's Adventure! London, Big Bus Tours and Sea Life London saving you up to £87 per adult when brought in advance online (based on prices on the 4th February 2019). Just use our ticket builder to see what you can save.
Q. What are the prices to enter each attraction separately?
A: Each attraction can cost up to £30 per adult when purchased on the day. Find out more by selecting an attraction: Coca-Cola London Eye, Madame Tussauds London, London Dungeon, SEA LIFE London Big Bus or DreamWork Tours: Shrek’s Adventure London
Q. How much does a Merlin's Magical London Pass cost?
A: It’s £40 for two attractions, or £70 for any five attractions. These are the prices for buying in advance online. Just use our ticket builder to see what you can save.
Q: How long do I need in each attraction so I can plan how many attraction I can visit?
A. On average we say allow a couple of hours for each of the Merlin's Magical London attractions. Therefore you can use a Merlin's Magical London Pass with 2 attractions in a day but remember the Merlin's Magical London Pass is valid for 90 days so if you are coming back to London you can visit all five.
Queues times differ depending on attendance levels and attraction which is why we ask you to book time slots. Guests waiting to purchase tickets on the day of your visit, be advised that the ticket office queue can be long so we advise booking in advance online (you also save more money this way).
- One rotation on the London Eye will take around 30 minutes.
- The London Eye 4D Cinema Show is approximately 5 minutes.
- Madame Tussauds London and Sealife on average take 2 hours to enjoy however this depends completely on you and how long you would like go around them.
- The London Dungeon is 110 minutes long consisting of 19 interactive shows, 20 live actors and 1000 years of history.
- DreamWork Tours: Shrek’s Adventure London lasts for approximately 75 minutes. There is an interactive area at the end of the tour where you can meet your favourite friends from other DreamWorks worlds of Madagascar, Kung Fu Panda and How to Train Your Dragon; you may spend as long as you want practising your martial arts skills with Mr Shifu, testing your strength with Gloria the hippo and hopping aboard a plane with those crazy penguins.
- The London Eye River Cruise is a 40 minute circular sightseeing tour.
- Big Bus has 3 different routes. The Red route takes about 3 hrs to complete without getting off, the Blue route takes 4 hours and the Green route takes 1 hour 15 minutes. The first bus at 8am on the red route and last bus is 6pm.
Q. Can I book a time slot for all the attractions?
A: We are working on this. At the moment you can only select a time slot for your starting attraction online but you can book time slots for your remaining attractions from any of the ticket offices (even if they are not included in your ticket selection). Time slots are subject to availability so we recommend booking these as soon as possible to avoid disappointment. Start building your ticket with our ticket builder.
Q. How do time slots work and what time should I arrive?
For Coca-Cola London Eye the time slot you select is your planned boarding/entering time, unfortunately we cannot guarantee that you will be on/in the attraction at the time selected. To save time on the day you can use your barcode from your email confirmation to head straight to the boarding queue to have your tickets scanned or print your tickets at home. We recommend arriving 30 minutes prior to your time slot.
For all the other attractions your time slot is when you can arrive to enter the attraction. Please note there may be a queue so notify a member of staff of your time slot.
Start building your ticket with our ticket builder.
Q. How do I find out the attraction’s opening times and closing times?
A: Opening times vary throughout the year and are different for each attraction. Find out more by selecting an attraction: Coca-Cola London Eye, Madame Tussauds London, London Dungeon, SEA LIFE London or DreamWork Tours: Shrek’s Adventure London
Q: What is the latest time I can get into the attraction?
A. For the Coca-Cola London Eye, Madame Tussauds London and DreamWork Tours: Shrek’s Adventure London the last admission is the same as our opening hours which can be found on the attraction pages.
London Dungeon and SEA LIFE London the last admission is 5pm on weekdays and 6pm on weekends.
Coca-Cola London Eye River Cruise last cruise departs 7.45pm and Big Bus last bus is 6pm.
Q. How do I buy a Merlin's Magical London Pass?
A: You can buy a Merlin's Magical London Pass here. Simply add the London attractions you would like to visit in the next 90 days to your basket with our ticket builder. We will display any upgrades available on your combination and then ask you to select the first attraction you would like to visit. You will then go through to our online store on your first attraction website to purchase your ticket, selecting your time slot to visit.
Q. Is there any benefit in buying the Merlin's Magical London Pass online now?
A: By buying your tickets online you make extra savings compared to buying them at the attraction ticket desk. For two attractions you save £5 per adult (£40 v £45). See how much you can save with our ticket builder.
Q. I’m trying to use a discount or promotional voucher?
A: There are no promotional offers on Merlin's Magical London Pass as you already make great savings by not buying individual tickets. The lowest price can be found online from this website. See how much you can save with our ticket builder.
Q. Do you do a Merlin's Magical London Pass for schools or groups?
A: At the moment schools are able to get a great discount to other attractions when they visit the Coca-Cola London Eye. Find out more here. Groups of 10 people or more can save more by combining the Coca-Cola London Eye and Coca-Cola London Eye River cruise for £27.20 here.
Q. What payment types do you accept for an online booking?
A: You can use PayPal, MasterCard, Visa and American Express
Q. If I order online how do I receive my ticket?
A: You’ll receive an email containing your tickets. There is a bar code per person. We recommend your screenshot these so you can show this on your mobile device or tablet to enter the attractions. You can also print these at home to save you having to queue to collect your tickets.
Q. Can I buy the Merlin's Magical London Pass when I am in London?
A: Yes, tickets can be brought at the ticket offices for the Coca-Cola London Eye, Madame Tussauds London, London Dungeon, DreamWork Tours: Shrek’s Adventure London Big Bus Tours and SEA LIFE London; however you make bigger savings by buying in advance and avoid queuing to get your tickets. You can also save your tickets on your devices to scan to enter the attractions or use our print at home option.
Q. Why haven't I received my email confirmation?
A: Your email confirmation should normally arrive in your inbox a few minutes after completing a purchase online. If you haven't received an email confirmation then we recommend you check your spam filter or junk folder. If you still cannot locate an email then please select your starting attraction from the drop down below and complete our form quoting your order number:
Q. I’ve lost my ticket, can you help?
A: Please select your starting attraction from the drop down below and complete our form giving as much information as possible:
Q. Can I buy a Merlin's Magical London Pass as a gift for someone else?
A: Merlin's Magical London Pass doesn’t print with any names, making it a great gift. You will need to select a time slot for the starting attraction but then the ticket is valid for 90 days. You will need to print the tickets at home or forward the e-ticket as they will need several forms of identification to collect them at the attraction.
Q: Can I take a buggy to your attractions?
A. For SEA LIFE London, you are more than welcome to bring your buggy or pushchair into the attraction, however it must be kept with you at all times. Any unattended items are likely to be removed by our security team.
For DreamWork Tours: Shrek’s Adventure London there is a buggy park provided on the first floor of before your tour begins. In the interests of all guests health and safety, you will need to leave buggies and push chairs in the buggy park and not take them through the tour as some of the areas of Far Far Away can be narrow and we don’t want anybody getting stuck in the Spooky Forest or down the Village Streets.
For the Coca-Cola London Eye buggies can be left inside the Ticket Office behind the Fast Track Ticket Desk located at the front of the building. Space is very limited and no bags or personal items can be left with the pushchair/buggy.
For Madame Tussauds London buggies are not permitted and will need to be stored within our cloakroom facility at door number 6 free of charge.
The London Dungeon tour takes place over three levels, with narrow passage ways, uneven flooring and tight corners. Although we allow buggies and pushchairs inside the attraction, we would recommend folding them down and leaving them in our designated buggy bay. Please note there is no lift access for buggies and pushchairs and you will need to carry them at certain points, if you choose to bring them into the attraction.
Q. When is the best time to visit the attractions?
A: We recommend that a quieter time of the day to visit can usually be found towards first admission or later on in the afternoon towards last admission, however we cannot guarantee that this is always the case. Weekends and school holidays are also busy periods. Start building your ticket with our ticket builder.
Q. How long is the ticket valid for?
A: Each ticket is valid for 90 days from the date of your first attraction visit. Start building your ticket with our ticket builder.
Q: Are there any dates when a Merlin's Magical London Pass cannot be used?
You ticket is valid for 90 days from visiting your first attraction. At present, there are no restrictions to the dates you can visit.
Q. How do I change the date and time of my visit?
A: You’ll need to send a request to our customer service team. Please select your starting attraction from the drop down below and complete our form:
Q. Can I change the order I visit the attractions?
A: We will try our best but we strongly advise you select the correct order when buying your ticket. Time slots are subject to availability and we may need to charge a re-booking fee. You’ll need to send a request to our customer service team. Please select your starting attraction from the drop down below and complete our form:
Q. How do I get to the attractions?
A: Directions are at the bottom of the homepage or see a map for each attraction by selecting an attraction: Coca-Cola London Eye, Madame Tussauds London, London Dungeon, SEA LIFE London or DreamWork Tours: Shrek’s Adventure London
Q. Does the Merlin's Magical London Pass cover transport?
A: You can add a Big Bus tour to any Merlin's Magical London Pass. Find out more with our ticket builder.
Q. How many times can I use the Bus Tour?
A: After your first bus trip you have up to 24hrs to explore London's landmarks
Q:Where can I collect my Big Bus Ticket?
You must collect your Big Bus ticket from your chosen home attraction. Then, you have 90 days to redeem your ticket at a Big Bus Bus Stop.
Q. How can I avoid queuing to get into the attractions?
A: If you select Coca-Cola London Eye and Madame Tussauds London as your Merlin's Magical London Pass you will be offered an upgrade to include Fast Track entry to Coca-Cola London Eye and priority entrance to Madame Tussauds London . This ticket is only available online. Add these to our ticket builder. We do allocate time slots to your visit to help reduce queues.
Q. Can I visit the same attraction twice?
A: Currently the Merlin's Magical London Pass only allows entry to each attraction once. If you’d like to visit several times we recommend purchasing one of our annual passes. To find out more please visit: https://www.merlinannualpass.co.uk
Q. What is the age range for a child ticket?
A: Children are aged between 3 and 15 years. Children under 3 years are free. Start building your ticket with our ticket builder, and then select the number of adults, children and infants when you enter our online store.
Q. Can children visit the attractions on their own?
A: No, children under 16 must be accompanied by an over 18 year old. Start building your ticket with our ticket builder, and then select the number of adults, children and infants when you enter our online store.
Q. I require special assistance, such as a step free access?
A: We recommend speaking to our dedicated team and booking in advance. Select your starting attraction from the drop down below:
Q. What happens if I want to collect an order which is not in my name, or if I paid with a different card and the cardholder won't be present?
A: You will need the order confirmation email with the unique order ID number and the original credit card (if one was used) when you pick up your ticket. If the cardholder will not be present, please bring photo identification and a letter of authorisation if the order is under a different name. You will not be able to collect your ticket without these documents.
Q. Is it possible to extend or change the dates of my ticket?
A: You can change the start date subject to availability by contacting our customer service team. There may be a charge for changing your ticket if the price you paid was off peak and you want to come in peak. Please select your starting attraction from the drop down below. Once you’ve visited your first attraction you cannot extend your ticket and you have 90 days to visit your other attractions.
A. Links to these important documents are just below in the footer of the site
Q. Any other questions please send us a request by selecting your first attraction below: