Attractions | Merlin's Magical London

From the London Eye to SEA LIFE London Aquarium, there is something for everyone whether you are a family, a couple or a group of friends.

Taylor Swift figure at Madame Tussauds London

London Dungeon torture

London Eye pod

From the London Eye to SEA LIFE London Aquarium, there is something for everyone whether you are a family, a couple or a group of friends.

Now is the perfect time to visit London, with less crowds and lots of fantastic attractions and events to explore!

Make your city break one to remember with unmissable experiences at our world class attractions, and rediscover all the things you've missed in this incredible city. We’ve even partnered up with Park Plaza Hotels giving you exclusive deals on hotel stays and much more!

Find out more

Our attractions

Reaching up to 135m in the sky, it offers you an unbeatable view of the London skyline

Take me to the sky

Home to over 150 life-like figures of celebrities, A-listers, famous leaders, Olympians and many more. Step into the life of the rich and famous.

Hit the red carpet

Explore over 500 aquatic species in 14 themed zones over 3 floors in the heart of London, discover this amazing underwater world

Dive in

Hey traitor! Are you ready to take on London's darkest history? If you dare...

Descent now (at your own risk...)

A brilliantly bonkers interactive and immersive walk-through experience, where the whole family can step into and star in your own hilarious misadventure with Shrek and his friends.

Go on an adventure now